A day in the life of Alex Peirce, Managing Director of Powerscourt Distillery Ireland


Born 1971, Dublin. I moved to Scotland in 1990 and USA in 1996. Returned to Ireland 2004. Married with 1 daughter.

Managing Director of Powerscourt Distillery since formation in 2016. Huge interest in whisk(e)y, the distilleries of Scotland, Ireland & Japan. Delighted to be part of the new wave of Irish distilleries laying down stock for future generations.


Q 1- How does your normal day begin? 

I tend to get up early, check messages/emails, feed and walk the family dog. I work across a few different time zones so sleep is often disturbed and defining where one day ‘ends’ and the next ‘begins’ isn’t always a given.

Q 2- What are your biggest daily challenges? 

Interruptions…Emails, SMS, Whatsapp & WeChat messages, online meetings, phone calls and conversational updates….there are times when managing your own time, concentration and the expectations of others creates a real daily challenge. Sleep is also an issue.

Q3- What do you love most about your job? 

I work with some great people who enjoy what they do. That in itself creates a definite sense of purpose and motivation. Ours is an industry where today’s work will only ever take expression many years from now. I often wonder what that occasion, who and how that might look. It requires a blend of pragmatism, sanity, patience and madness.

Q 4- What do you do to relax? 

I don’t relax much these days, Covid seems to have stolen my favourite pastimes away for now. I have a great circle of friends though and am looking forward to catching up as a group when restrictions allow.


Q 5-Favourite staycation destination in Ireland and why? 

There’s something quite moving about the wind that blows up off the Atlantic coast. It sings of optimism and leaves you wondering about distant lives and the years in between that each wave represents. Anywhere from Baltimore to Malin Head will do!

Q 6-Favourite holiday destination worldwide? 

Menorca. I have been going there for years and have many happy memories. There are parts of Scotland and in West of Ireland too that of a moment, give up an unmatched sense of place.

Q 7-Favourite Business motto? 

“Always put yourself in the other person’s shoes” .. It’s great advice my father gave me.


Q 8. Advice for young business entrepreneurs 

Never, ever, give up believing in yourself. Know your limitations and never be shy to seek the experienced input of others.