“A day in the life of” Aoife Roche, iBusiness Brands Entrepreneur & Fitness Model


Aoife Roche is an internationally recognised Fitness Model and Lifestyle Entrepreneur. She runs her own Digital Marketing & Sales agency iBusiness Brands and has her own Fitness Brand and Coaching program D.R.E.A.M Fit.

She is also the author of the Book “ How to Think Yourself Attractive” in which she explains how attractiveness in life is much more mental than physical and that if you can change your Mindset you can change your life.

In 2018 Aoife decided to leave her corporate career to pursue her passion in Fitness and over 2 years dominated the industry winning 2 World Championships in the UK and Ireland and placing in the Top 3 in America. She says I believe everyone should follow their passion, I would rather try and fail than never try at all.

Q 1- How does your normal day begin? 

My day starts around 5.30 am. I will meditate for 30-40 mins, write down my goals and set my focus for the day I will exercise for 60-90 mins. I believe without having a destination in mind you will never get where you want to go so, I work to spend time each morning visualizing what it is I want to create.

Q 2- What are your biggest daily challenges? 

Not to get distracted, as I head up the Sales & Marketing agency for multiple businesses, I often get pulled into multiple things on a daily basis, so I have to work hard to stay focused.

Q3- What do you love most about your job? 

Being an entrepreneur gives me the freedom to live life on my own time & terms. I love using my creativity to create new campaigns and testing and trying new marketing strategies. Marketing is like a game and sales is how you keep the score

Q 4- What do you do to relax? 

I am quite relaxed overall, even though my life on the outside is pretty hectic. Bikram yoga and the gym are my downtime. Eating clean and training keeps my mindset in a good space.

Q 5-Favourite staycation destination in Ireland and why? 

I am from Tralee originally, so Kerry is really beautiful when the sun shines, so of all the places in Ireland, it is one of my favourites. Anywhere by the water. I always like to be by the water.

Q 6-Favourite holiday destination worldwide? 

Thailand is my spiritual home &  it’s one of my favourite downtime locations and when not there I love being in LA.

Q 7-Favourite Business motto? 

You can have excuses or results, but not both! Get it done!

Q 8. Advice for young business entrepreneurs 

Learn how to sell, your ability to sell is your ability to succeed.