“A day in the life of Maurice Shiels” Sales & Marketing Manager, Slane Castle & Rock Farm Slane


To date, a career spanning 22 years working within the travel industry.

Working with well-known and established travel companies such as Budget Travel, TUI Holidays and Topflight Travel Group, working my way up to the Sales Director position.

Currently working with Slane Castle & Rock Farm Slane as Sales & Marketing Manager.

At the moment, finishing my Professional Diploma with UCD in Innovation, Creativity and Leadership.

Q 1- How does your normal day begin?

Up at 7 am, out in the morning and walk our dog Cooper with my eldest daughter Freya. Head to Slane Castle for the day ahead. Every time I arrive at the gates of Slane Castle, I am reminded of how lucky I am to be part of such an iconic venue.

Q 2- What are your biggest daily challenges? 

Personally, it’s splitting my morning between walking the dog and getting a run in!

Professionally, learning to slow down the speed in which our industry operates to obtain better results.

Q3- What do you love most about your job?

I love the different options we have to offer on the Estate. Glamping at Rock Farm, History & Music at Slane Castle plus Whiskey making at Slane Distillery. But most of all, the people I work with.



Q 4- What do you do to relax? 

Golf and run!

Love playing golf and a member of Killeen Golf Club in Kill, Co Kildare. And during the last 14 months of this pandemic, I got back running. Which I find a great switch off when I have had a busy day.

Q 5-Favourite staycation destination in Ireland and why?

Last year, we went to Mayo and had a fantastic family holiday. We got very lucky with the weather and managed to visit Achill, Downpatrick, Enniscrone and Silverstrand.

Q 6-Favourite holiday destination worldwide? 

Italy – myself and the family have visited most parts of Italy. We love Sorrento but also Tuscany, Lake Garda and Puglia. Mama Mia!

Q 7-Favourite Business motto?

I discovered the following saying – Slow down to sell faster.

Simply, don’t rush a sale, listen and discover and the sale will become a lot easier.

Q 8. Advice for young business entrepreneurs

Take time around discovery on any new venture. Reach out and speak with the customer / your target audience. Gather the feedback. Don’t rush to solutions.