- Who we are
This policy explains how Go Wild Magazine collects and uses your personal information when you visit gowildmagazine.com, use the Go Wild Magazine app, subscribe to our newsletter or work with us as an advertiser.
Go Wild Magazine is published by The Wild Atlantic Way Magazine Limited, registered in Ireland under company number 558896, at No. 1A Upper Hartstonge Street, Limerick. We are the “data controller” for your personal information under the General Data Protection Regulation (GDPR) and the Irish Data Protection Acts 1988–2018.
Contact us about privacy: [email protected], or write to us at the address above.
Last updated: 2 November 2026
2. What information we collect
We collect only what we need to publish the magazine, run the website and app, and work with advertisers.
| Source | What we collect |
|---|---|
| Website and app use | Pages and articles viewed, device type, browser, operating system, approximate location (country or city), and an IP address or device identifier, collected through cookies and analytics tools |
| App push notifications | A device token so we can send notifications, only if you allow them |
| Newsletter sign-up | Your name and email address, and whether you open or click our emails |
| Contact forms and emails | Your name, email address, phone number if you give it, and the content of your message |
| Competitions and reader offers | Your name, contact details and any answers you submit |
| Advertisers and business contacts | Names, job titles, business email addresses, phone numbers, and records of our correspondence, bookings and invoices |
We do not ask for sensitive information such as health data. We do not sell your personal information.
3. How we use your information
We use your information only for the purposes below, and the law requires us to name a legal basis for each one.
| What we do | Legal basis |
|---|---|
| Run, secure and fix the website and app | Our legitimate interest in providing a working service |
| Understand which articles and features readers use, so we can improve them | Your consent (analytics cookies) or our legitimate interest, depending on the tool |
| Send our newsletter and reader offers | Your consent, which you can withdraw at any time using the unsubscribe link |
| Send app push notifications | Your consent, which you can turn off in your phone’s settings |
| Answer your questions and run competitions | Our legitimate interest, or to carry out what you asked us to do |
| Manage advertising bookings, invoices and business relationships | To perform our contract with you, and our legitimate interest |
| Keep financial and tax records | Legal obligation |
We do not use your information to make automated decisions that have legal or similarly significant effects on you.
4. Who we share it with
We share personal information only with service providers who help us run Go Wild. They may use it only on our instructions.
- Website hosting and maintenance: Elive Limerick
- App platform: Webtonative, which builds and runs our app
- Analytics: Google Analytics
- Newsletter and email: Brevo
- Customer relationship management: OnePageCRM, for advertiser and business contacts
- Digital magazine platforms: PressReader, BorrowBox, Zinio and Issuu, when you read our digital issues on their services
- Professional advisers and authorities: our accountants and legal advisers, and public authorities when the law requires it
International transfers: some of these providers store data outside the European Economic Area, for example in the United States. Where they do, we rely on safeguards approved under GDPR, such as the EU–US Data Privacy Framework or the European Commission’s Standard Contractual Clauses.
How long we keep it:
| Information | How long |
|---|---|
| Newsletter subscribers | Until you unsubscribe |
| Contact and competition messages | Up to 2 years after our last contact |
| Advertiser and business records | 6 years after the last transaction, as Irish tax law requires |
| Analytics data | As set in our analytics tool, usually 14 months |
5. Cookies, notifications and app permissions
Cookies: our website uses essential cookies so it works properly. With your consent, it also uses analytics cookies to measure how readers use it. You can accept or refuse non-essential cookies in our cookie banner, and you can block or delete cookies at any time in your browser settings.
Push notifications: the app asks your permission before sending notifications. You can turn them off at any time in your phone’s settings.
App permissions: the app does not access your contacts, photos, camera, microphone or precise location. If a future version needs any of these, it will ask your permission first.
Links to other websites: our articles and adverts link to other businesses’ websites. Their own privacy policies apply when you visit them.
6. Your rights
Under GDPR, you have the right to:
- access the personal information we hold about you;
- correct information that is wrong or incomplete;
- delete your information, where we have no legal reason to keep it;
- restrict or object to how we use it, including for direct marketing;
- receive your information in a portable format;
- withdraw your consent at any time, without affecting what we did before.
To use any of these rights, email [email protected]. We will reply within one month.
7. Children
The Go Wild website and app are for a general adult audience. We do not knowingly collect personal information from children under 16. If you believe a child has given us their information, contact us and we will delete it.
8. Changes to this policy
We may update this policy from time to time. The latest version is always on this page, with the date it was last updated at the top.
9. Complaints
If you are unhappy with how we handle your information, please contact us first so we can try to put it right. You also have the right to complain to the Data Protection Commission, Ireland’s data protection regulator, at dataprotection.ie.