
Over 100 tourism businesses from counties Clare and Limerick this week attended a Fáilte Ireland Industry Networking Event in The Stand Hotel, Limerick. The event was organised to strengthen collaboration between tourism businesses from both counties, encouraging them to work together to attract more visitors, extend stays and boost local spending. Face-to-face networking

pictured at a Limerick and Clare tourism workshop, hosted by Failte Ireland which took place at the Strand Hotel, Limerick.
Pic: Don Moloney
This is the third year that Limerick and Clare have come together to collaborate on tourism, and as the first hosted in Limerick, the event was proudly supported by Limerick City and County Council.
Wild Atlantic Way Manager Margaret Jenkins shared updates on upcoming local Fáilte Ireland initiatives and highlighted the benefits of cross-collaboration and joint promotion to help attract more visitors to the area.
Roz Purcell shared insights into how local businesses can use content to promote sustainable tourism. She shared tips on boosting social media engagement and real-life examples of how local storytelling and community involvement play a central role in shaping authentic travel experiences and set destinations apart.

Siobhan King, Fáilte Ireland, Gwen Ryan, Love Ireland, Bronagh O’Rourke, Burren Farm Experience, Nuala Mulqueeney, Ailwee Burren Experience, Roz Purcell, Brigitte, Heiden Curtin, Burren Smokehouse and Margaret Jenkins, Fáilte Ireland, pictured at a Limerick and Clare tourism workshop, hosted by Failte Ireland, which took place at the Strand Hotel, Limerick.
Pic: Don Moloney
Speaking at the event, Margaret Jenkins, Manager Wild Atlantic Way with Fáilte Ireland, said:
“We were pleased to see so many tourism businesses from Clare and Limerick taking time out of their busy schedule to attend our networking event here at The Strand Hotel. Both counties are well-established and popular destinations, offering rich experiences for domestic and international visitors alike. By combining the advantages of Clare and Limerick into a unified offering, travellers can enjoy a greater variety of accommodation, attractions, and activities to fit every taste and budget, encouraging them to explore further, stay longer, and spend more.”

