Tourism Ireland attended the Scandinavian Mixed golf tournament in Tylösand in southern Sweden last weekend. Three tourism companies from the island of Ireland were also represented at the event, which took place at Halmstad Golf Club.
One of the DP World Tour’s annual golf competitions, the Scandinavian Mixed attracts thousands of spectators each year – providing a fantastic platform to showcase our superb golf. Tourism Ireland is reminding golfers that the Irish Open will take place at Mount Juliet this summer, The Open will return to Royal Portrush in 2025 and that Adare Manor will host the Ryder Cup in 2027.
Sweden is an important golf market for the island of Ireland.
Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “Our presence at this year’s Scandinavian Mixed was an excellent opportunity to remind Swedish golfers that the island of Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting Swedish golfers.”
