Mount Juliet Estate is delighted to announce the appointment of Sinéad Monahan as Director of Sales & Marketing, a key leadership role as the hotel enters a new era under new ownership.
“With Sinéad’s exceptional expertise and deep connection to the estate, we are delighted to welcome her into this expanded role and look forward to the continued success she will help drive for Mount Juliet Estate,” said Mark Dunne, General Manager.
With over 15 years of experience in the luxury hospitality sector, Sinéad brings exceptional industry insight, strategic focus, and a growth-oriented mindset to the role. A long-time Kilkenny resident with family ties to both Kilkenny and Monaghan, she has played a pivotal role in shaping the estate’s position as one of Ireland’s leading five-star destinations.
Since joining Mount Juliet Estate in 2020, Sinéad has led the sales and events functions with distinction, developing and delivering integrated strategies across luxury leisure, corporate, weddings, and group travel. Her leadership has strengthened global client partnerships, expanded market reach, and contributed significantly to the estate’s strong reputation for excellence both in Ireland and abroad.
Her appointment comes at a time of continued recognition for Mount Juliet Estate, with recent achievements that reflect the impact of Sinéad’s leadership, including the prestigious global Amour Wedding Award, a testament to her vision and excellence in positioning the estate as a world-class wedding destination. Additional accolades include Ireland’s Best Workplaces in Hospitality™ 2025 by Great Place to Work®, and Executive Head Chef John Kelly’s win for Best Chef at the 2025 Restaurant Association of Ireland Awards, further affirming Mount Juliet Estate’s standing as a leader in Irish hospitality and fine dining
In this expanded remit, Sinéad will spearhead the estate’s global sales and marketing strategy, with a particular focus on the relaunch of the Georgian Manor House and the implementation of long-term plans that support sustainable growth and brand evolution. A champion of heritage, innovation, and guest experience, her vision is to ensure Mount Juliet Estate continues to lead as a world-class destination for discerning travellers.
Central to her approach is the cultivation of strategic partnerships, including ongoing collaboration with Fáilte Ireland, Tourism Ireland, and Ireland’s Ancient East. Sinéad is committed to supporting the promotion of Kilkenny and the surrounding region as a premier destination for international and domestic tourism.
With a steadfast focus on relationships, quality, and customer satisfaction, Sinéad’s leadership will continue to shape a strong future for Mount Juliet Estate and elevate Kilkenny’s standing as a five-star destination of international renown.
