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500,000+ Belgians to tune in to Ireland

PIC SHOWS: Cameraman Lennard Brans; celebrity chef Sergio Herman; director Bjorn Rutgeerts; and soundman Johan Vanderjeugd, during filming for Sergio Over De Grens at Killary Fjord.

~ Popular culinary travel TV show showcases the delicious flavours of the Wild Atlantic Way ~

Images of the Wild Atlantic Way will be beamed into the homes of over 500,000 people in Belgium, when a special Ireland episode of a popular culinary travel show called Sergio Over De Grens – meaning: ‘Sergio Across Borders’ – airs today (5 February) on the TV station VTM. The episode will also air on the streaming service VMT GO. Filming took place here last summer and was supported by Tourism Ireland and Fáilte Ireland.

The TV show is fronted by Dutch chef Sergio Herman who travels around Europe, exploring different cuisines. In this special Ireland episode, viewers will see Sergio travel along the Wild Atlantic Way in search of new and delicious flavours, local ingredients and inspiring experiences. Filming took place in Clare, Galway and Mayo – at lots of different locations including Killary Fjord, Micil Distillery and Glen Keen Farm. They also filmed Sergio enjoying special culinary experiences at POTA Café, The Artisan Pantry, The Kings Head and with Wild Kitchen. The episode is also due to air in the Netherlands at a later date.

Karen van der Horst, Tourism Ireland’s Manager for Northern Europe, said: “Tourism Ireland was delighted to support the production of this special Wild Atlantic Way episode of ‘Sergio Over De Grens’. Viewers across Belgium and the Netherlands will see Sergio Herman travel along the Wild Atlantic Way in search of new flavours, local ingredients and inspiring experiences.

“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity. It’s a wonderful opportunity to highlight our stunning scenery and our fantastic cultural and culinary experiences to more than 500,000 viewers across Belgium alone, inspiring them to come and experience the Wild Atlantic Way for themselves.”

 

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