PIC SHOWS: Hannah-Ruth Civita, Vintage Tea Trips; Tom Jenkins, ETOA (European Tourism Association); Alice Mansergh, Tourism Ireland; Adrienne O’Flynn, The Clare Collection; and Claire McLernon, Hinch Distillery, at Tourism Ireland’s Flavours of Ireland 2025 in London.
~ Tourism Ireland’s ‘Flavours of Ireland’ aims to grow our share of the global tourism market ~
Tourism Ireland’s ‘Flavours of Ireland’ event took place in London this week – connecting local tourism businesses from across Ireland with leading global inbound tour operators who bring visitors at scale to Ireland from around the world.
Now in its 23rd year, ‘Flavours’ is an annual Tourism Ireland event – where 60 tourism companies from across Ireland meet and did business with around 60 global inbound tour operators, who are mainly based in London and who deliver business from all over the world, including from the United States, Mainland Europe, Asia, Australasia and Africa.
‘Flavours’ provides an excellent opportunity for the participating tourism providers from Ireland to highlight and sell their tourism product, to build valuable relationships with the global inbound buyers in attendance and secure new business. The global operators are preparing to sign contracts for 2026 and beyond, so it’s a key time to influence the addition of new tourism products to their programmes that have the potential to deliver more regional and longer-stay business for Ireland.
Global inbound tour operators deliver around 500,000 visitors to the island of Ireland each year. Around 660 commercial meetings were conducted at ‘Flavours’, which will, in turn, deliver business for Ireland from around the world in 2026 and beyond.
Aisling McDermott, Tourism Ireland’s Head of Global Partnerships, said: “Our ‘Flavours of Ireland’ event plays a vital role in strengthening our presence in the global tourism marketplace. It’s an excellent platform to connect inspiring tourism businesses from across Ireland with influential inbound tour operators who design and sell travel programmes around the world.
“Through around 660 targeted commercial meetings, our industry partners had the opportunity to showcase the very best of what Ireland has to offer – from world-class visitor attractions and hidden gems of heritage to premium hotels, walking tours, boat trips and whiskey distilleries. Events like ‘Flavours’ help ensure that Ireland continues to feature prominently in global itineraries, driving more visitors, longer stays and greater regional spread in the years ahead.”
Tourism companies from Ireland participating in ‘Flavours of Ireland’ 2025:
- Ahascragh Distillery
- Aillwee Burren Experience
- Aran Island Ferries
- Ards and North Down Borough Council
- Armagh City, Banbridge and Craigavon Borough Council
- Belleek Pottery Visitor Centre
- Bishop’s Gate Hotel
- Bishop’s Palace (Waterford Treasures Museums)
- Boatyard Distillery
- Bunratty Castle & Folk Park
- Burren Smokehouse
- Caherconnell Stone Fort & Sheepdog Demonstrations
- Causeway Coast & Glens Borough Council
- Choice Hotel Group
- Christ Church Cathedral
- City Hotel Derry
- Connemara Pub Tours / Secret Connemara
- Dalata Hotel Group
- Derrie Danders Walking and Audio Tours
- Flynn’s Coaches
- Guinness Storehouse
- Hilton Belfast
- Hinch Distillery
- Holiday Inn Express Derry – Londonderry / Portrush Atlantic Hotel
- Huntington Castle & Gardens
- Hysterical Histories Cork
- J&K Coaches Ltd
- Kildare Village
- Killary Fjord Boat Tours
- Kilronan Castle
- Kylemore Abbey & Garden
- Lyrath Estate
- Marine & Lawn Hotels & Resorts
- Mid and East Antrim
- Midleton Distillery Experience
- Mid Ulster District Council
- Mourne Mountains and Ring of Gullion
- National Museums NI
- Newbridge Silverware Visitor Centre
- O’Donoghue Ring Collection
- Original Irish Hotels
- Pearse Lyons Distillery
- Powerscourt Estate
- Railtours Ireland First Class
- Shannon Ferry Group
- Sliabh Liag Cliff Experience & Visitor Centre
- Só Hotels
- Stay at University of Galway
- Stena Line
- St Patrick’s Cathedral
- Talbot Collection
- Taylors Irish Night & Cabaret
- The Doyle Collection
- The Gleneagle Group
- The iNUA Hotel Collection
- Titanic Belfast
- Trinity Hotel Groups
- Vintage Tea Trips
- Waterman House
- Westport House Caravan & Camping Park
