The story of the men who sold the world what it didn’t know it wanted. Again and again. From product marketing guru and stalwart author David Gluckman
The 45 minutes in London’s Soho that created Baileys.
The 15-minute walk in Dublin airport that started Sheridan’s.
Pouring red food colouring into white German wine that produced a winning French red wine.
The mammoth failure that was Guinness Light.
The sad story of Bailey’s The Whiskey.
A gin for vodka drinkers. But they forgot to use the strategy!
How the No. 4 single malt in the world was thought up in a morning.
And many, many more. Some winners, some losers, all entertaining.
You can preview my book on davidgluckmanauthor.com and order it on all major online booksellers.
And if you read it, get in touch. My Zoom door is always open to people who read my book and I’m always happy to see if I can help them with their brands.
Oh, and it’s called ‘That sh*t will never sell’ – which is what a New Yorker said about Baileys when he first tried it.
