PIC SHOWS: German travel agents at Powerscourt Estate, with Julianne Cassidy, Fáilte Ireland (fourth left) and Orla Kraft, Tourism Ireland (right).
Eleven (11) German travel agents – all specialists in business travel and members of a travel agency network called Lufthansa City Center – have been visiting Ireland, as guests of Tourism Ireland and Fáilte Ireland.
The travel agents have been following a bespoke itinerary showcasing our superb offering for the MICE (meetings, incentives, conferences and events) sector. Their itinerary included a visit to Howth Castle and an immersive gin experience at Pearse Lyons Distillery. In Wicklow, they visited the Powerscourt Hotel, explored the Powerscourt Estate and enjoyed a sheepdog and falconry demonstration. They also did some Irish whiskey tasting at Powerscourt Distillery and visited Druids Glen Hotel & Golf Resort.
In Kilkenny, the group enjoyed a walking tour of the city, with a visit to Kilkenny Castle, Kilkenny Design Centre and the Medieval Mile Museum. They visited Lyrath Estate Hotel, as well as Mount Juliet Estate, where they experienced axe throwing and archery.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “Tourism Ireland was delighted to invite this group of top travel agents from Lufthansa City Center to visit Ireland. Our aim is to showcase Ireland as a leading destination for Business Events and to inspire these travel professionals to recommend Ireland for future meetings and incentive travel, in 2025 and beyond.
“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season. Our message is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes, the warmest of welcomes and fantastic hospitality, making it an ideal destination for corporate meetings, incentive travel and events of all sizes.”
‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading Business Events destination.
