Promoting Ireland for luxury travel in Germany

PIC SHOWS: Monika Wörmann, Tourism Ireland; Shane Browne, The Fota Collection; Denise Corboy, Druids Glen Hotel & Golf Resort; Klaus Kabelitz, The Doyle Collection; Dorothee Horgan, Tour Partner Group; and Constantin Benesch, Conrad Dublin, at the ‘Loop Hours’ luxury workshop in Frankfurt.

 ~ Tourism Ireland and partners take part in luxury roadshow visiting Frankfurt, Munich, Hamburg and Cologne ~

Tourism Ireland, together with 11 tourism operators from Ireland, is taking part in a luxury roadshow with Loop, a luxury platform, in Germany this month. The workshops took place in Frankfurt and Munich last week and continue in Hamburg and Cologne this week.

The ‘Loop Hours’ workshops in the four German cities provide a valuable platform for Tourism Ireland and partners to connect and do business with German luxury travel buyers. The aim is to inspire the German travel professionals about all that Ireland has to offer and to win a greater share of their business for 2025 and beyond.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “Aligning with our ambition to deliver increased revenue, Tourism Ireland is working hard to win a greater share of the German luxury travel market. Our participation in the ‘Loop Hours’ luxury workshops this month provides us with a great opportunity to promote Ireland’s luxury tourism offering. The format of pre-scheduled, one-to-one appointments and networking allows our partners to connect with influential German luxury tour operators and travel agents, ensuring Ireland is ‘top of mind’ for them when recommending destinations to their clients in 2025 and beyond.”

Tourism businesses from Ireland taking part int the ‘Loop Hours’ roadshow in Germany include:

  • 360 Travel Design
  • AC Travel Group
  • Conrad Dublin
  • DoDublin
  • Druids Glen Hotel & Golf Resort
  • Into Kildare
  • O’Callaghan Collection
  • The Fota Collection
  • The Lake Hotel
  • Tour Partner Group
  • Vintage Tea Trips

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