PIC SHOWS: Digital ads promoting Donegal and Derry in Canary Wharf, London
~ Tourism Ireland in Great Britain shines a spotlight on Donegal and Derry – part of Tourism Ireland’s autumn promotions ~
28 September 2022 – Tourism Ireland has launched a new €580,000 campaign to promote Donegal and Derry in the all-important Great Britain market. The nine-week campaign will reach at least 6.8 million people and includes eye-catching digital ads in London’s Waterloo station, as well as at busy roadside locations in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two unique places, one amazing holiday”.
Judith Cassidy, Tourism Ireland’s Deputy Head of Great Britain, said: “We are rolling out a new campaign – developed in partnership with Fáilte Ireland, Tourism NI, Donegal County Council, Visit Derry and Derry and Strabane District Council – to promote Donegal and Derry in the all-important Great Britain market. It will run for nine weeks and will reach around 6.8 million people, or potential visitors for the North-West.”
