Published 04 April 2022
The Best of the North West will be showcased widely over the coming weeks as part of an exciting new collaborative tourism campaign launched today by Donegal County Council and Derry City and Strabane District Council, working in partnership with Visit Derry & Donegal Tourism CLG.
The £90,000 domestic marketing initiative will shine a light on all the Northwest has to offer, aimed at encouraging local people and visitors across the Island of Ireland to book a staycation right on their own doorstep. This campaign is funded through the North West Development Fund, in conjunction with The Executive Office and the Irish Government.
The campaign is part of the North West Regional Development Programme which aims to grow the value of the visitor economy. It follows on from the North West Tourism Product Development Programme, which was launched last year, supporting 30 tourism businesses on both sides of the border in developing new collaborative, bespoke products to enhance the region’s tourism offering, which will now feature within the marketing campaign.
The campaign captures the ease of exploring both destinations on one trip, highlighting the vast range of unique attractions available under four themes of nature, culture, adventure, and relaxation. It will also will strongly focus on the Northwest’s unique location on the island as an gateway great base to exploring explore both the breath taking Wild Atlantic Way and Causeway Coastal Route.
The Best of the Northwest campaign will capture the vast range of unique attractions available under the four themes of nature, culture, adventure, and relaxation. As the tourism industry gradually recovers after the devastating impact of the Covid19 crisis, the initiative aims to drive up visitor numbers and increase spend in the region. Aimed at families, groups and couples, North and South of the border, it will provide inspiration for anyone planning a holiday, with an extensive digital and traditional media campaign running over the next six weeks. It will focus on the vibrant, cultural experiences on offer in the Walled City of Derry which are complemented by the rugged coastline and breathtaking beauty of Donegal.
You can find out more about the campaign and all that the North West has to offer at:
www.bestofnorthwestireland.com
